NIKE - Just Do It HQ, Chicago

Just Do It HQ Chicago is a place of inspiration, designed to help female athletes in the city achieve their crazy dreams.

Nike USA came to Studio Phillips to design an interactive flagship event and product space on Michigan Avenue.

Just Do It HQ offered new experiences, services and product launches every week including Nike Women Brahaus,  Nike City Ready Collection and the destination for The Bank of America Chicago Marathon.

Nike Women Brahaus: Featuring performance sports bras with bespoke fittings and customization including embroidery and heat press graphics. Panel discussions including Nike Design team with Nike Athletes.  

Nike City Ready Collection: Designed by women for women – this 9 piece capsule collection takes you from the street to the gym. Fashion forward without sacrificing performance. The space featured the full collection, Glossier services, custom socks,  and space for expert panel talks including Chicago Attorney/Stylist Blake Von D.